October 29, 2007
Press releases generate traffic
Press releases can be a great way to generate traffic to a website, this works by creating press release for a news story that is relevant to your business or the industry that your business is in. This can then be distributed to the media via press release distribution sites.
The hard part is writing the press release. This should follow some basic principles like, Headline, Summary, Body which should include date and name of business, then followed by an intro, elaboration, what can be done, company details and contact information.
Once perfected this could end up on Google News for your particular search terms, now that has to be good advertising!
Source [Dir Journal]
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